Lionel Messi's Inter Miami have released a '2getherness Shoe' in collaboration with adidas.
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Miami revealed new pink sneakersPartnered with kit sponsor adidasAvailable to buy on the MLS storeWHAT HAPPENED?
The Florida-based outfit launched its inaugural classic suede trainer, named "Handball Spezial IMCF" in the club's primary pink colour with a black trim. Libertad Para Soñar is stitched on the upper part, symbolizing the "Freedom To Dream" motto of the fans and the ownership. The insole features an M-shaped EKG line as a tribute to the heartbeat of the club – the fans. Meanwhile, the Heron Stamp on the shoe's tongue signifies unity and represents the Club's secondary mark.
AdvertisementInter MiamiTHE BIGGER PICTURE
The lifestyle shoe became available to the public on December 5 at 10 a.m. ET in the official MLS store website. Additionally, local fans can purchase the trainer from the team store at DRV PNK Stadium starting on December 6 at 10 a.m. ET, until stocks last.
WHAT MIKE RIDLEY SAID
Mike Ridley, SVP Brand and Marketing, of Inter Miami in a statement said: "We’re very excited to bring our first pink shoe to life together with our great partners adidas. As with our jerseys, there are a number of details incorporated into the shoe that make it unique, and we hope our fans like it as much as we do."
GettyWHAT NEXT FOR INTER MIAMI?
Messi's arrival at Miami has fuelled the club to become a commercial behemoth in the MLS. They haveseen revenue rise to a club-record$120 million (£95m) in 2023 and they are aiming to break through the $200m (£158m) barrier in the next fiscal year. This collaboration marks a significant step in that direction for Inter Miami, blending fashion and sports culture through an exclusive footwear release, that should appeal to fans across the globe.