da realsbet： The Woodworm Cricket Company today announced the signing of Andrew Flintoffand Muttiah Muralitharan
Woodworm16-Oct-2008The Woodworm Cricket Company today announced the signing of Andrew Flintoffand Muttiah Muralitharan. The signing of two such high-profile playersfollows a successful launch of the company in May 2002. In a sport renownedfor conservatism and tradition, the revolutionary new Woodworm Wand hasalready made a significant breakthrough and is now known by mostinternational cricketers.The Woodworm Cricket Company has removed what it calls a “vulnerable” partof the blade and has re-distributed the wood into a larger and heavierhitting zone. “Batsmen never intend to hit the ball off the area where wehave removed the wood – any such contact is inadvertent. The wood is muchbetter off in the right place,” says Woodworm’s founder and ManagingDirector, Joe Sillett. “The first thing everyone says about the WoodwormWand is how cool the bat looks.” “The second thing they say is how light thepick-up is.” “The third thing they say is does it work?” Sillett argues thatthe case is irrefutable. “Russel Arnold averages over 40 with the WoodwormWand and has enjoyed a terrific run of form recently in the VB series inAustralia. The Wisden UK School’s all-rounder of the year, Andries Kruger ofChrist’s Hospital School, scored 835 runs with the Woodworm Wand. It seemsto have received universal approval from all quarters.””I get emails from all over the world saying how impressed people are withthe new design.” “In our online survey, 85% of people said that cricket wascrying out for a new idea,” he added.In signing Flintoff, who is on track to be fit for the 2003 World Cup,Woodworm has signalled its intent to introduce a fresh buzz of excitementinto the game of cricket. Woodworm saw off the competition who all wanted tocapture Flintoff’s signature. “Freddie is the perfect embodiment of theWoodworm brand. He’s ebullient, competitive and has a big future,” saidSillett. Chubby Chandler, Flintoff’s agent of International SportsManagement agrees, “We manage a number of international cricketers who use arange of manufacturers’ products. When looking at the character of Freddieand the charisma of Woodworm, it was clear that it was the right brand forthe right player.”The signing of the Sri Lankan spin-king, Muttiah Muralitharan is also amarker for Woodworm’s global intentions. Sillett added, “Murali is a globalicon, recognised by cricket lovers everywhere. His enthusiasm is infectiousand we are thrilled to have him on board. He will be modelling a range ofWoodworm equipment, in particular the new Woodworm footwear which we arecurrently developing.”The Woodworm Cricket Company sells its patented Wand cricket bats inaddition to a complete range of cricket equipment. For more informationabout The Woodworm Cricket Company, please visitwww.woodworm.tv