da jogodeouro： England supporters will be able to follow the five-match series in Zimbabwe after Sony TV announced that they have bought the rights to show the games
Cricinfo staff25-Jul-2005England supporters will be able to follow the five-match series in Zimbabwe after Sony TV announced that they have bought the rights to show the games.It had been thought that BSkyB’s lack of interest in buying the rights would mean that for the first time since 1989 nobody would be showing an England overseas tour. But Sony TV, who are a major player in Asia, paid around £300,000 to broadcast the matches.<!–Interestingly, the Sony commentary team includes Nasser Hussain, who has been vocal in his opinion that England should not be making the trip. Less than a fortnight ago he wrote: "If something happens, Michael [Vaughan], and you lead a side out there and someone gets killed, it will tarnish English cricket and your name for a long while." It remains to be seen whether Hussain's hitherto firm stance will prevent him from going.Rajan Singh, Sony Entertainment Television's executive vice-president, told the Daily Telegraph: “This is a wonderful opportunity for us … we see this as a chance to widen the reach of our channel. Our subscribers are mainly from the Indian subcontinent but while they like Indian and Pakistani cricket they like all cricket, cricket for them is a religion and increasingly British Asians are keen to support the England team wherever they play.”With Asian cricketers playing for England,” Singh added, “Nasser was an Asian icon as is Vikram Solanki. We see our broadcasts as reaching out to them as also to the mainstream white community.”–>The Sony TV channel is not available to terrestrial viewers but can be found on the Sky platform.